Doing More With Less

The Risk Mistake That Can Kill a Great African Startup

August 1, 2026 · 7:35

Most African startups do not operate in low-risk environments. Power can fail. Regulation can shift. Fraud can happen. Liquidity can disappear. Suppliers can break. Markets can close. The question is not whether you should prepare for risk — but how. In this episode of African Business Revolution, YannicK KOUNGA explains the critical difference between MITIGATION and CONTINGENCY using a simple metaphor: Mitigation is your seatbelt. Contingency is your airbag. One reduces the probability of damage. The other helps you survive when the shock still happens. African founders need both. BUILD • INSPIRE • EXECUTE • SCALE Subscribe: https://youtube.com/@AfricanBusinessRevolution