english-episodes · Excellence in Execution · Doing More With Less · Execution Clinics · african-business-revolution

Clarity Before Capital: 48 Questions Every African Founder Should Ask

September 20, 2026 · 20:46

Does your startup truly need more capital—or does it need more clarity before deploying the capital it already has? In this episode of African Business Revolution, we unpack YannicK KOUNGA’s 48-question decision-making framework for founders navigating Africa’s high-friction business environments. The framework is organised around six demanding dimensions: WHO, WHAT, WHERE, WHEN, WHY and HOW. You will learn why …