The flagship book

Doing More With Less

How African Entrepreneurs Turn Constraints into Competitive Advantage

Why this book?

Building a business in Africa often demands more than a good idea. Limited capital, imperfect infrastructure, fragmented markets, hard-to-retain talent and a complex operating environment leave little room for error. Doing More With Less explores how to turn these constraints into discipline, innovation, resilience and competitive advantage.

Who should read it?

Entrepreneurs

Concrete methods and ground-level reality.

CEOs & Executives

Turning constraint into organizational capability.

Startups & SMEs

Frameworks for going from idea to scale.

What you'll learn

  • — Allocate resources with discipline rather than abundance
  • — Turn market constraints into competitive advantage
  • — Build organizations that survive and last
  • — Attract talent and earn market trust
  • — Execute with rigor in a complex environment
  • — Scale beyond your home market

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About the author

YannicK KOUNGA — entrepreneur, builder and founder of the AVG ecosystem, with experience across Central and West Africa.

More about the author

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