Excellence in Execution

Inverting the African Business Playbook | Why Contrarian Thinking Wins

August 1, 2026 · 51:58

Most entrepreneurs are trained to ask forward-looking questions: How do we grow faster? How do we retain more customers? How do we scale onboarding? How do we build a stronger product? How do we raise more money? But what happens when the obvious question keeps producing the same weak answers? In this episode of African Business Revolution, YannicK KOUNGA explores a different way of thinking: inversion. Instea…