Excellence in Execution · Execution Clinics

Scaling with RASCI

August 1, 2026 · 7:43

Everyone can be busy — and the project can still fail. In this episode of African Business Revolution, YannicK KOUNGA explains why unclear roles kill execution and how the RASCI Matrix helps African entrepreneurs turn confusion into clarity. RASCI means: R — Responsible A — Accountable S — Support C — Consulted I — Informed The principle is simple: clarity is not a luxury. It is the oxygen of execution. BUILD • INSPIRE • EXECUTE • SCALE Subscribe: https://youtube.com/@AfricanBusinessRevolution