english-episodes · Excellence in Execution · Doing More With Less · Execution Clinics · african-business-revolution

Why Plans Fail African Startups: Strategy Before Execution

September 21, 2026 · 22:30

A calendar, task list or Gantt chart is not a strategy. In this episode of African Business Revolution, YannicK KOUNGA examines one of the most expensive traps facing African entrepreneurs: mistaking an execution plan for a real strategy. A plan describes steps, resources, owners and deadlines. Strategy answers deeper questions: Why does the company exist? Where will it play? What value will it defend? Which cap…